A digital campaign led by
Innovasport's social
media channels
amplified the registration
message
broadening reach inviting runners to
join
ADT and be part of the journey
Innovasport
was creating for them.
With this action we generated immediate
buzz
and seeded anticipation.
We activated our community through a
dynamic Nike Run Club app challenge
-
participants had to run a set number
of
kilometers to earn race tickets.
This gamified mechanic not only drove
app
engagement but also created a
sense of
achievement and exclusivity
around race
participation.
The experience culminated
in a branded in-
store activation
at Innovasport Polanco: an
early morning run with consumers, led by
brand ambassadors, that brought the digital
challenge into the physical world-deepening
emotional connection and reinforcing brand
presence at retail.
On race day, we had a premium
touchpoint with
in-store beauty
stations at Innovasport Polanco,
we pampered our consumers
offering pre-race
hair studio.
This elevated the experience
for HER and
reinforced our
commitment to celebrating every
runner's journey with care and
attention to detail.
Simultaneously, both our partner and brand
ambassadors provided live coverage of the
race across social media platforms.
This real-time storytelling extended the
event's emotional impact, generated high
engagement, and showcased the brand's
presence at the heart of the action.
This was more than a partnership–it was a full-spectrum brand presence. From in-store activations to digital storytelling, from community engagement to race-day excellence, the brand lived across every touchpoint, reinforcing our leadership in the retail and lifestyle space.
